NYGo App: A Mobile Application for NYC Travelers to Optimize Trip Planning

Project Type: Team Project

Responsibilities: UX/UI Designer

Timeline: Jan – May 2022


Project Overview

This project, conducted as part of the HCI Methods I – Design and Evaluation course, focused on designing a mobile application specifically for NYC travelers. The goal was to create an all-in-one app that prioritized travel plans based on users’ time, budget, interests, distance, and accessibility, ultimately proposing the best plan to enhance their travel experience.


Project Objectives

The main objective was to develop a user-friendly travel application that consolidated various functionalities into one platform. The app aimed to help NYC travelers find interesting places, plan their trips, excursions, and restaurants effortlessly, and make informed decisions based on their preferences and constraints.


Define Phase

The lack of a detailed itinerary often leads to tourists and travelers not fully enjoying their trips. To address this issue, the NYGo App was designed to prioritize plans based on users’ time, budget, interests, distance, and accessibility. By suggesting the best plan, the app aimed to ensure that travelers could maximize their enjoyment and have meaningful experiences during their NYC visits.


Ideate Phase

The NYGo App aimed to assist visitors and travelers in organizing their itineraries for sightseeing and leisure activities in New York City. Users could select their desired sightseeing locations, restaurants, and transportation options to create a personalized itinerary that aligned with their preferences and constraints.

A persona has been developed for NYC Go App.


User Story Map technique has been utilized to have the bug picture of the project while providing the details.

Prototype Phase

This phase involved conducting interviews with users to gather insights and understanding their needs and pain points when traveling. User personas were created to represent the desires and requirements of the target market segment. The user stories were then organized using the user story map technique to provide a holistic view of the application.


Test Phase

Low-fidelity wireframes were created to explore various design options quickly and facilitate comparisons. Sketches were used to present low-fidelity wireframes with New York City emblems, allowing users to provide feedback based on their objectives. Multiple iterations were made, and the chosen wireframe aligned closely with user requirements. High-fidelity wireframes were developed using Photoshop and Figma for further testing and refinement.

Low-Fi wireframes were generated on Figma at the start of the design phase for testing purposes.


Usability Testing

The NYGo app underwent usability testing with sample users to evaluate its effectiveness and user-friendliness. Users were first introduced to the app without instructions and then given tasks to complete. The test creator observed, listened, and took notes on the users’ interactions and experiences to gather valuable insights for further improvements.


Prototype Refinement

Based on the feedback and observations from usability testing, the NYGo app was refined and iterated upon to enhance its functionality and user experience.





Check it out yourself!